Graft
Hi-vis cinematic video with a quote builder, suiting plastering teams who work on new builds and big refurbishments alongside main contractors.
KEYSTONE · WEBSITE FOR PLASTERERS
Keystone: a dark editorial website for decorative plasterers
Keystone is moody, quiet and upmarket, set out in chapters like a design magazine. It suits plasterers who specialise in polished, Venetian and microcement finishes for high-end homes and interiors.
- Free website
- £5 a month hosting
- Live in 24 hours
- See it before you pay
THE LOOK
How Keystone looks
Deep charcoal backgrounds, cream serif headings and gold italics give every page a gallery feel; the demo headline is Smooth as still water. Photos appear in black and white and turn to colour as the visitor hovers, which shows off the depth of a polished wall. A one-line promise from you, the founder, sits near the top. The result is calm and expensive-looking, aimed at clients paying for a finish, not just a flat wall.
ON THE PAGE
What’s on it
The work
Chapter one lists services with roman numerals and guide prices: polished plaster feature walls, tadelakt for bathrooms, microcement floors, Venetian finishes.
Shape your estimate
Customers choose the job, the scope and how many, say two feature walls, and send it. The guide price is per item, with a fixed total after your visit.
The process
A visit, a written quote and careful work, with rooms protected and dust controlled.
Portfolio
Your best finishes in a grid that brings each photo to colour on hover.
Questions
Answers alongside the towns, villages and postcode areas you serve.
Your services, prices, area, opening hours and photos replace the sample wording. Every design also has click-to-call, a WhatsApp button, your social links and up to 3 extra pages.
IS IT FOR YOU?
Who it suits
Keystone suits specialist plasterers who work with interior designers, architects and homeowners spending on a statement finish. The estimate tool’s quantity counter works well for jobs priced per wall, per panel or per room.
If most of your work is everyday skimming and boarding, Keystone may feel too grand and could put off customers looking for a fair price on a box room. Trueline or Fettle would sit better.
PRICE
Free website. £5 a month.
The Keystone design costs nothing to set up. Hosting is £5 a month, and extras like online booking or your own domain are optional. See every price
QUESTIONS
Questions about Keystone
Will my own photos work in the black-and-white portfolio?
Yes. Any photo on Keystone can be swapped for one of yours, and it shows in full colour when a visitor hovers. Close-ups in low, side-on light show off a polished finish well.
Can I add a page about microcement or tadelakt?
Yes. Up to three extra pages are written by AI from what you tell us, so each specialist finish can have a page of its own.
MORE DESIGNS
Other designs for plasterers
Level
Blueprint spec-sheet styling with a visit booker, good for plasterers who price from a visit and want those visits booked online.
Callout
A 24/7 split-screen layout for plasterers who handle urgent jobs, like a ceiling down after a leak or insurance repairs on a deadline.
Ridgeline
Slate and terracotta with arched windows, a natural home for lime plasterers and anyone restoring period cornicing and ceilings.
Trueline
A Swiss-style grid with a service picker, keeping skimming, boarding, rendering and coving neatly separated.
Toolbox
Colour-coded services with a job list, handy if you also do dry lining, screeding or small building jobs.
Fettle
A calm magazine layout with a quote wizard, ideal for the tidy local plasterer whose customers worry most about dust and mess.
Talk to a real person.
Not sure which design suits you, or what you need? Call or WhatsApp us and we’ll help you choose.